About LiftProDirect
Your Trusted Source for Aerial Work Platforms
LiftProDirect is a division of the ProDirect Group, specializing in the sale of commercial-grade aerial work platforms. We connect contractors, facility managers, and fleet operators with factory-direct equipment from the world's leading manufacturers.
Our Mission
We believe every contractor deserves access to top-quality aerial equipment at fair, transparent prices. By working directly with manufacturers and authorized distributors, we eliminate unnecessary markups and deliver genuine commercial-grade platforms — backed by full warranty, ANSI compliance documentation, and expert support.
Why LiftProDirect
ANSI Compliant
Every unit meets current ANSI A92 standards for safe operation on the job site.
Factory-Direct Pricing
We cut out the middleman so you get commercial-grade equipment at competitive prices.
Nationwide Freight
Delivery across all 50 states with professional freight carriers and liftgate service.
Dedicated Support
Our AWP specialists provide expert guidance from quote through delivery and beyond.
Part of the ProDirect Group
The ProDirect Group family of brands delivers factory-direct commercial and industrial equipment across multiple sectors — from generators and welders to concrete and climate control.
Ready to Get Started?
Browse our full catalog or speak with an equipment specialist today.